Latest

Gen Alpha

Gen Alpha Is Showing Early Signs of Sports Fandom

March 13, 2024

Download the Fastest Growing Brands Report 2023Brand Intelligence

Fastest Growing Brands Report 2023

December 7, 2023

Graphic depicting fandom of women's sports featuring female athletesWomen's Sports

The State of Women’s Sports Fandom in America

August 15, 2023

Graphic conveying U.S. sports fandom in ChinaFandom

U.S. Sports Fandoms in China: Why the NBA Leads the Pack

August 1, 2023

Soccer

Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival

July 18, 2023

Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022

World Cup

What Soccer Fans Around the World Really Think of Other Men’s National Teams

December 7, 2022

World Cup

The Most Popular Soccer Players in the World

December 5, 2022

Soccer

U.S. Soccer Sponsors Keep Low Profile in Qatar as They Eagerly Await 2026 World Cup in America

December 1, 2022

World Cup

Americans Are More Excited for the World Cup Than Usual

November 21, 2022

Graphic including an image of Christian Pulisic from the U.S. men's national team ahead of the World CupWorld Cup

Soccer Fans’ Message to Team USA: Make the World Cup’s Round of 16

November 21, 2022

Graphic featuring Fox Sports analyst Alexi LalasWorld Cup

Alexi Lalas on a Possible 'Fyre Festival' World Cup, U.S. Team Expectations and the Future of MLS

November 17, 2022

Load more

logologoAboutCareersMorning Consult IntelligenceCustom Research IntelligenceRequest a Demo

© 2024 Morning Consult, All Rights Reserved. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc.

Terms & Conditions of UseTerms of ServicePrivacy PolicySecurityDo Not Sell or Share My Personal Information California Privacy Notice

ncG1vNJzZmiooqR7rrvRp6Cnn5Oku7TBy61lnKedZMGis9Joqqibk5q%2F