Economic pressures and evolving social calendars are largely shaping consumer drinking behaviors in the summer of 2022, but the wellness-driven moderation movement is still part of the equation and is likely to have long-term implications for the alcohol industry. 

For more exclusive data on adult beverage trends, make sure to download Morning Consult’s H2 2022 State of Food & Beverage report, launching on Aug. 22. Subscribe to Our Best Intel, a daily briefing on the most important data, charts and insights.

ncG1vNJzZmiooqR7rrvRp6Cnn5Oku7TBy61lnKedZK6vrcuyqqKrX5a5pLvHqKNmq6Cau6W1zaBkm6elo7Cmv4ybmJyjXZfCtXnSqKSeZZSntq%2B3jKWcrKs%3D