Dropping Wintergreen Life Savers into soda is an explosive combination (literally try it.) But Life Saversflavored soda wasn't such a dynamite mix. The drink, developed in the 1980s, actually fared well in taste tests. But it tanked once in stores. Explained one brand critic, quoted in the 2005 book Brand Failures: "The Life Savers name gave consumers the impression they would be drinking liquid candy." Actually, that doesn't sound so bad.
Read about why the chocolate business is booming.
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